For every business, be it small or big, it is essential to mark its own identity that separates it from others. While there are a number of marketing and branding efforts that help create a distinct image in the mind of the consumers, a logo design is the most prominent one out of all.
It just takes 400 milliseconds to process the design elements in the visual cortex of our brains.
A logo is the first point of contact with your customers. It symbolizes your business, communicates the brand’s message to the viewers, and helps you achieve the desired image in the mind of the consumer. In this article, we highlight the reasons why small businesses require custom logo designs.