Understanding your market is critical. As early as possible, before you launch your business, I encourage you to survey moms in your area to learn about their values, buying habits, and infant feeding rituals. An easy way to do this is to use an online survey tool (there are dozens out there) to create your survey. Then send an email to all the moms you know, post a notice on a local mommy message board, or send an email to an online Yahoo! Groups community that is targeted to parents.
Not only will this help you learn about your target market but it will give you valuable data that you can use when discussing your business with the local media.
Here are some of the questions and answer options that we used for the first Sprouts Baby Food survey years ago.
How old is your baby?
Which of the following best describes you?
If you are a working mom, which of the following best describes your childcare support?
Are you concerned about food allergies?
Does your baby have any food allergies?
FEEDING YOUR BABY
Did you breastfeed your baby?
How long did/do you plan to breast feed your baby?